16:32:00

IN WITH THE OLD, OUT WITH THE NEW

#SLOWSTYLING

LATELY I've been pondering over fashion and the horrific impact it has on our environment. I know, I know...join the club. Like everyone else, I realised how dangerous our attitude to clothing had become after I watched Stacey Dooley's documentary on fast fashion (if you haven't already, I recommend watching it here). It's easy to forget the impact our clothing addiction has on the world when it's literally all around. From a simple swipe of Instagram, to stepping out of your house, we're sent subconscious messages to buy more, more, more all the time.  I'm no different. Hell, I work in fashion so my job is to send these messages to you. But because of that, I feel a responsibility to encourage others to educate themselves on the topic and to consider ways to reduce the individual damage we're doing. We're living in a world where if you don't choose to do so, you can easily fall into a trap and believe it's not your problem.

Here are some statistics that will shock you, borrowed from sustainyourstyle.org
  1. Up to 20,000 liters of water are needed to produce 1kg of cotton - while 750million people worldwide don't have access to drinking water
  2. 70 million trees are cut down each year to make our clothes
  3. 20% of industrial water pollution comes from textiles treatment and dying
  4. 90% of wastewaters in developing countries is discharged into rivers without treatment
  5. Only 15% of clothing is donated or recycled
IN WITH THE OLD, OUT WITH THE NEW

I'm not here to guilt-trip you, but donating or recycling clothes is hardly a big ask. We ALL have tonnes of clothes we never wear, never even returned or have simply fallen out of love with - it wouldn't be hard to sell these, pass them onto friends or to donate them to charity. I'm a big fan of getting rid of clothes on eBay and I've heard good things about Depop. Similarly, I love clothes swapping and once held a swap shop event to raise money for Mind. It's worth doing if you have the time / energy!

While you'll all have some clothes you'll want to get rid of, others you'll want to keep - and rightly so. Instagram makes us feel like we need new clothes all the time, but there's nothing wrong with wearing the ones you own. I've recently discovered the Slow Styling Instagram account, which serves up outfits bloggers have worn again and again. This is the kind of thing I want to embrace more. Like everyone, I don't have the money to buy a new outfit every day - and our planet can't deal with that either. So here's one of my favourite outfits that I've had for ages. The dress was bought at a Sister Jane sample sale last year, the coat is also last year's from Dorothy Perkins, the jumper is two years old from River Island and the boots are last year's Topshop. You might not be able to buy any of it on the high street, but I hope it'll inspire you to show off what you already own. Either that or hit up eBay!

'Till next time

Daisy xox

IN WITH THE OLD, OUT WITH THE NEW

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IN WITH THE OLD, OUT WITH THE NEW

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